
Andi Simon noticed something early in her career as she moved up through the executive ranks in the male-dominated banking industry.
Andi Simon noticed something early in her career as she moved up through the executive ranks in the male-dominated banking industry.
A disconnect existed between the way female employees thought, talked and felt, and the environment in which they were engaged to do their jobs. But Simon, who often was sent to a location to launch new services or open a new market, found a way to overcome that disconnect using an approach different from her mostly male colleagues.
“What was it I did, rather intuitively? Nurture, nourish, encourage and teach,” says Simon,“These are things women know how to do rather naturally as the mothers, daughters and friends we are. While those attributes are not missing from the relationships men create in a business, they seemed to be classified as ‘feminine’ or ‘womanly’ at the time, and often today as well. Yet those attributes are exactly what we need in business as we re-enter a new normal post-pandemic.”
Simon points out that the economy and the jobs that are reopening are not simply reincarnations of what existed before COVID-19.
“In many cases, the old way of doing things and the jobs that people had have changed,” she says. “That can be because of remote work, new technologies, or a new awareness of how teams can get things done better and faster without being in the same location in in-person meetings.”
With that said, Simon suggests it’s time to let women nurture others “in an environment that all-too-often doesn’t nurture them back.”
“Maybe the business culture should intentionally begin to nurture their employees, encourage them, train them, and support them as they realize the changes that are impacting them,” she says.
Simon says using the following techniques would be a good start:
- Inspire. Begin each morning by trying to inspire your staff with a thought, quote or idea that is not tactical and practical, but truly touches their hearts, Simon says. “Remember, people decide with their hearts and then their logical brains kick in,” she says. “Start your days with moments of inspiration relevant to what you do and how you want people to act towards each other and towards your clients.”
- Discuss the day ahead. Set up a daily intention discussion and let someone lead the morning huddle where you talk about what you plan for the day. “Giving people a time to talk about their day helps them focus, prioritize and get feedback before they detour and go off course,” Simon says.
- Show gratitude. The end of the workday is a good time to encourage people to give thanks and have gratitude discussions, Simon says. People can do this individually and find their own ways for achieving it. “They can have a gratitude diary,” she says. “They can send a ‘thank you’ to others as a physical note or a simple email. It will allow them to realize how important gratitude is for their own well-being.”
“Back to this question: How can women nurture in an environment that doesn’t nurture them back?” Simon says. “Women have ways of showing they care and are concerned without doing things that might seem too ‘womanly.’ They can bring into their environments the three tools I just outlined and provide the support others need to refocus and find a new pathway forward in a fast-changing world.”
Written by Andi Simon
About Andi Simon
Global Advisory Experts named Simons’ firm the Corporate Anthropology Consultancy Firm of the Year in New York – 2020. She has been on Good Morning America and Bloomberg, and is widely published in the Washington Post, Los Angeles Times, Forbes, Business Week, Becker’s, Navarre Newspaper and American Banker, among others.


